Maximizing Your Lookalike Audience Strategies
Meta (Facebook’s parent company) has a wealth of data about its users from its various products – Facebook, Instagram, Messenger, etc. Using this data, Meta can provide various targeting options…
Future Proof Your Measurement In a Privacy First World with the Dentsu Marketing Cloud
Measurement is one of the greatest strengths of advertising via digital medium. Brands can track actions on their websites/apps and on their advertisements, allowing them to track the effectiveness of…
Keeping DMC Ahead of the iOS 14.5 Ecosystem Changes
Starting from the last week of April 2021, Apple has officially released the new iOS 14.5 in a phased manner. With it comes Apple’s App Tracking Transparency (ATT) framework, which…
Optimize Your Campaigns Using the DMC Bid Adjustment Engine
Facebook is synonymous with social media. It continues to be a favourite with marketers for its comparatively low acquisition cost and its 2.7 billion monthly active users, the largest among…
Maximizing Your First-Party Data With DMC
With the looming restrictions on 3rd party cookies, it will be difficult for brands to effectively reach out to their target audience and measure the impact of their ad campaigns.…