With a subscriber base of approximately 850 million in over 200 countries, LinkedIn is the largest platform for professionals and businesses to build their network and working relationships. Hosting various…
Rise of OTT and CTV During the early days of the pandemic, with not much to do and certainly nowhere to go, we were all hooked on to either rewatching…
Creative Optimization is a vital aspect of any digital marketing campaign. Understanding which elements of your creative garner the most attention and engagement from your audience can help determine the…
2020 Globally this will always be known as the year where we redefined normalcy due to the COVID pandemic. However, tech giants were dealing with another crisis that was a…
The campaign optimization module in DMC’s product suite provides important insights that can help you understand and improve your campaign’s performance. For example, you can uncover insights about which interest…
The Audience Skew Feature on Dentsu Marketing Cloud Campaign Manager enables you to optimize your audience segments as your campaign objective.Why this feature? Brand Awareness Campaigns For a campaign that…
With the industrial shift in recent times towards more Privacy-led systems, there have been a number of changes in Facebook's API. In light of these, a need to streamline multiple…
Starting from the last week of April 2021, Apple has officially released the new iOS 14.5 in a phased manner. With it comes Apple’s App Tracking Transparency (ATT) framework, which…
We all work in an extremely competitive environment. Whether it is our clients or our peers, delivering on campaign performance is an extremely important part of our job. Meeting…