Transparency and Automation – A Tradeoff?
Media buying has evolved tremendously over the years. Programmatic ad buying (and selling) has played a significant role in changing the face of online advertising. This coupled with the uprising…
Maximizing Your First-Party Data With DMC
With the looming restrictions on 3rd party cookies, it will be difficult for brands to effectively reach out to their target audience and measure the impact of their ad campaigns.…
Facebook Marketing Suite- your quick Cheatsheet
Here is a quick cheat sheet for making your FB Tool Suite usage a breeze Your guide to DMC Planner How many core interests should I ideally enter as my…
Decoding Audience Nuances with DMC Explore
Preferences, needs and wants are dynamic and ever changing from one human to another, this creates a lot of need for personalisation which even brands need to ensure while communicating…
Spot Audience Fatigue with Budget Optimizer
Have a high CPA? Don’t know why your ads are not working? Ad fatigue could be hurting your campaign performance in more ways than one and you may not…
INTRODUCING DENTSU MARKETING CLOUD
Summary: We have launched a new and bespoke analytics capabilities and proprietary marketing solutions under the DAN Data Labs Services. We have unified DAN Data Labs Services and the Facebook…
Do Better, Every Opportunity!
We all work in an extremely competitive environment. Whether it is our clients or our peers, delivering on campaign performance is an extremely important part of our job. Meeting…
A QUICK USER GUIDE INTO THE DENTSU BRANDSENSE & DENTSU AUDIENCESENSE
Earlier this month, we launched a proprietary brand-audience perception analysis engine called Dentsu BrandSense & Dentsu AudienceSense (Read More: https://brandinginasia.com/dan-data-sciences-launches-audience-perception-analysis-engine-dentsu-brandsense/) What is the Dentsu BrandSense & Dentsu AudienceSense in…