Advertising in the Metaverse – an opportunity to get experimental
The idea of blending realities - physical with virtual. It has some excited and some confused, but undoubtedly it has sparked curiosity among many. This new era of technology is…
Meet the New and Improved DMC Campaign Planner
At DMC, we are in a constant state of improvement and strive to present to you the best possible version of ourselves. Our product team tirelessly works to improve and…
Maximizing Your Lookalike Audience Strategies
Meta (Facebook’s parent company) has a wealth of data about its users from its various products – Facebook, Instagram, Messenger, etc. Using this data, Meta can provide various targeting options…
Encapsulating the Essence of Lunar New Year Celebrations
Lunar New Year also known as Chinese New Year marks the beginning of a new year for many of our users in APAC and the diaspora of Chinese communities around…
Spot Audience Fatigue with Budget Optimizer
Have a high CPA? Don’t know why your ads are not working? Ad fatigue could be hurting your campaign performance in more ways than one and you may not…
Get A Head Start On Your Campaign Performance With DAN Planner
Now that all the hype has died down, the benefits of data-driven planning are no longer questioned. Mounting research shows that agencies and clients that have embraced data driven planning…