Maximizing Your Lookalike Audience Strategies
Meta (Facebook’s parent company) has a wealth of data about its users from its various products – Facebook, Instagram, Messenger, etc. Using this data, Meta can provide various targeting options…
How does DMC Fortify Your Privacy First Marketing Strategies? (Part 1 of 3) By Leveraging Your First Party Data
The combination of international privacy laws and new privacy mandates coming in from big data companies have created an environment where privacy-first marketing strategies are a top priority for advertisers.…
Maximizing Your First-Party Data With DMC
With the looming restrictions on 3rd party cookies, it will be difficult for brands to effectively reach out to their target audience and measure the impact of their ad campaigns.…
Transparency behind a lookalike audience
There are multiple things you and I might disagree about, but I think we can all universally agree that when it comes to customer acquisition, conversions or even leads, Lookalike…
Decoding Audience Nuances with DMC Explore
Preferences, needs and wants are dynamic and ever changing from one human to another, this creates a lot of need for personalisation which even brands need to ensure while communicating…
Spot Audience Fatigue with Budget Optimizer
Have a high CPA? Don’t know why your ads are not working? Ad fatigue could be hurting your campaign performance in more ways than one and you may not…
INTRODUCING DENTSU MARKETING CLOUD
Summary: We have launched a new and bespoke analytics capabilities and proprietary marketing solutions under the DAN Data Labs Services. We have unified DAN Data Labs Services and the Facebook…