Know What to Optimise Before Running the Tools
There are a lot of moving parts to a successful campaign. Optimization is arguably the most important of them all. When it comes to making changes, one little mistake…
Stay Proactive with Instant Alerts!
As we move towards multiple platforms, we remain on our toes to deliver more with each coming day. Managing campaigns at scale is time-consuming and resource-intensive; performance can change at…
Spot Audience Fatigue with Budget Optimizer
Have a high CPA? Don’t know why your ads are not working? Ad fatigue could be hurting your campaign performance in more ways than one and you may not…
INTRODUCING DENTSU MARKETING CLOUD
Summary: We have launched a new and bespoke analytics capabilities and proprietary marketing solutions under the DAN Data Labs Services. We have unified DAN Data Labs Services and the Facebook…
Evolving with Platform Restrictions
As we move into 2020, with evolving platforms & increasing spends we need to evolve in order to be ahead of the curve. Another update as we speak of 2020,…
Do Better, Every Opportunity!
We all work in an extremely competitive environment. Whether it is our clients or our peers, delivering on campaign performance is an extremely important part of our job. Meeting…
A QUICK USER GUIDE INTO THE DENTSU BRANDSENSE & DENTSU AUDIENCESENSE
Earlier this month, we launched a proprietary brand-audience perception analysis engine called Dentsu BrandSense & Dentsu AudienceSense (Read More: https://brandinginasia.com/dan-data-sciences-launches-audience-perception-analysis-engine-dentsu-brandsense/) What is the Dentsu BrandSense & Dentsu AudienceSense in…
Understanding Eligibility Checks on Lasersight
Users of Lasersight often felt they were investing a significant amount of time discovering what insights they’ll get from the long list of ad accounts they run. To help make…
Know Your DAN Data Labs Admin
Dentsu Marketing Cloud uses a unique permission system that makes sure that each person has the access they need. The first step is where you nominate a Company Admin who…
Getting Started with DAN Data Labs
Welcome to Dentsu Marketing Cloud, an ecosystem designed to power up your marketing activities in a data-driven way, that aims at making the entire shift from Campaign Planning to Real-Time…