In today’s diverse and multilingual world, vernacular advertising has emerged as a powerful tool for brands to connect with their target audience. With its ability to engage consumers in their…
Creative Optimization is a vital aspect of any digital marketing campaign. Understanding which elements of your creative garner the most attention and engagement from your audience can help determine the…
Before the advent of the internet, advertising on offline medium like print or TV was a very manual process. As the internet evolved, new technologies came into the market that…
At DMC, we are in a constant state of improvement and strive to present to you the best possible version of ourselves. Our product team tirelessly works to improve and…
As 2021 ended, there were more than 280,000 data breach notifications since the EU’s GDPR Regulations came into effect. More than 300 million USD worth of fines were imposed for…
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The DMC Explore [Audience Lens] composite index logic has been recently updated by the Product Team. The way that users read and interpret the charts will now evolve. We wanted…
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We’re excited to unveil our new DMC Campaign Manager [Budget] UI. This feature available on DMC Campaign Manager has been updated starting from 20th September, 2021. Why this update? The…
In today’s digitized and connected world, personal data is being collected at an exponential rate. We are producing this in the form of digital footprints that we leave whenever we…
Understanding the audience you seek to convince about your brand's offerings is a core component of every marketing activity. We believe that when it comes to audience understanding, more is…
The Audience Skew Feature on Dentsu Marketing Cloud Campaign Manager enables you to optimize your audience segments as your campaign objective.Why this feature? Brand Awareness Campaigns For a campaign that…