In the dynamic and competitive landscape of the advertising industry, the pitch process stands as a pivotal point of contention. Recent study done by MediaSense (Pitch Smart) has unveiled a…
With a subscriber base of approximately 850 million in over 200 countries, LinkedIn is the largest platform for professionals and businesses to build their network and working relationships. Hosting various…
Rise of OTT and CTV During the early days of the pandemic, with not much to do and certainly nowhere to go, we were all hooked on to either rewatching…
Creative Optimization is a vital aspect of any digital marketing campaign. Understanding which elements of your creative garner the most attention and engagement from your audience can help determine the…
2020 Globally this will always be known as the year where we redefined normalcy due to the COVID pandemic. However, tech giants were dealing with another crisis that was a…
The idea of blending realities - physical with virtual. It has some excited and some confused, but undoubtedly it has sparked curiosity among many. This new era of technology is…
2023 is here, and it’s always exciting to think about what’s next in this ever-changing digital landscape. Conversations ranging from pandemic recovery to heading towards a global recession have filled…