Decoding Audience Nuances with DMC Explore
Preferences, needs and wants are dynamic and ever changing from one human to another, this creates a lot of need for personalisation which even brands need to ensure while communicating…
Collaborating with Dentsu Marketing Cloud
Many of our colleagues around the world are still trying to get a hang of best ways to work on client briefs and collaborate when not everyone can be in…
Know What to Optimise Before Running the Tools
There are a lot of moving parts to a successful campaign. Optimization is arguably the most important of them all. When it comes to making changes, one little mistake…
Evolving with Platform Restrictions
As we move into 2020, with evolving platforms & increasing spends we need to evolve in order to be ahead of the curve. Another update as we speak of 2020,…
Getting Started with DAN Data Labs
Welcome to Dentsu Marketing Cloud, an ecosystem designed to power up your marketing activities in a data-driven way, that aims at making the entire shift from Campaign Planning to Real-Time…
We Made Everything A Little Easier!
Support on DAN Data Labs is now Smoother, Better & Faster than ever! Introducing New Features to partner your journey on DAN Data Labs: Online-Offline Mode Now, reach out to…
Advanced Audience Facets on DAN Explore
As people-based marketing continues to grow, we introduce yet another feature on Explore to decode those fine nuances. A step close to knowing your audiences better is the extended spec…
Why personalization is your savior & who’s really doing it
With nearly 4.5 Billion active internet users consuming content at a rate never known to humanity, brands & platforms are all fighting for the same thing, a prime spot on…
Future of the Internet Service Providers The Answer Lies in ABCD
We hear a lot of talk about AI and ML. About Big Data. About Digital is the age we live in. What we don’t hear often now days is, about…
HOW STATISTICS IS CHANGING THE PROGRAMMATIC ADVERTISING ECOSYSTEM – YOU’VE BEEN SERVED!
Possibly one of the fastest growing components of the near 10-billion-dollar Indian advertising and marketing industry (Source: Dentsu Aegis Network 2019 Digital Report), the programmatic advertising ecosystem stands promising, contributing…