Advertising in the Metaverse – an opportunity to get experimental
The idea of blending realities - physical with virtual. It has some excited and some confused, but undoubtedly it has sparked curiosity among many. This new era of technology is…
Top Five Ad Trends You Should Know About in 2023
2023 is here, and it’s always exciting to think about what’s next in this ever-changing digital landscape. Conversations ranging from pandemic recovery to heading towards a global recession have filled…
Demystifying The Fundamentals of AdTech
Before the advent of the internet, advertising on offline medium like print or TV was a very manual process. As the internet evolved, new technologies came into the market that…
Optimize Your Campaigns Using the DMC Bid Adjustment Engine
Facebook is synonymous with social media. It continues to be a favourite with marketers for its comparatively low acquisition cost and its 2.7 billion monthly active users, the largest among…
Introducing Audience Sizing on Campaign Planner
While 2020 has come to an end, the trends and behavior changes seen across consumers and market segments are pretty much here to stay. We have realised that going after…
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Introducing optimization for ROAS
2020 has been quite a year, and while it was definitely not without its share of shortfalls, there was a major positive boost for the ad industry in terms of…
Decoding Audience Nuances with DMC Explore
Preferences, needs and wants are dynamic and ever changing from one human to another, this creates a lot of need for personalisation which even brands need to ensure while communicating…
Collaborating with Dentsu Marketing Cloud
Many of our colleagues around the world are still trying to get a hang of best ways to work on client briefs and collaborate when not everyone can be in…
Know What to Optimise Before Running the Tools
There are a lot of moving parts to a successful campaign. Optimization is arguably the most important of them all. When it comes to making changes, one little mistake…
Evolving with Platform Restrictions
As we move into 2020, with evolving platforms & increasing spends we need to evolve in order to be ahead of the curve. Another update as we speak of 2020,…