Transparency and Automation – A Tradeoff?
Media buying has evolved tremendously over the years. Programmatic ad buying (and selling) has played a significant role in changing the face of online advertising. This coupled with the uprising…
Facebook Marketing Suite- your quick Cheatsheet
Here is a quick cheat sheet for making your FB Tool Suite usage a breeze Your guide to DMC Planner How many core interests should I ideally enter as my…
An Introduction to DMC TrueValue
Value Proposition: The biggest challenge in advertising has always been identifying the right media mix, allocating the right budget and attributing the right credit to a platform for it’s contribution.…
Power Your Marketing Capabilities with the New Client Portfolio
Understanding the Client Portfolio on Dentsu Marketing Cloud. The client portfolio is an attempt to create an ecosystem for dentsumarketing.cloud. It tries to digitalise the day to day operations…
The Inside Story of Our Redesign
Digital transformation is imperative for all businesses, from the small to the enterprise. Businesses are expected to transform themselves in order to stay relevant and profitable. When DAN Data Labs…
Spot Audience Fatigue with Budget Optimizer
Have a high CPA? Don’t know why your ads are not working? Ad fatigue could be hurting your campaign performance in more ways than one and you may not…
INTRODUCING DENTSU MARKETING CLOUD
Summary: We have launched a new and bespoke analytics capabilities and proprietary marketing solutions under the DAN Data Labs Services. We have unified DAN Data Labs Services and the Facebook…
Do Better, Every Opportunity!
We all work in an extremely competitive environment. Whether it is our clients or our peers, delivering on campaign performance is an extremely important part of our job. Meeting…
Power Up Your Creative Insights with Deep Dive (BETA) on DAN Adselect
People want compelling and relevant digital content that's delivered at just the right moment. In order to achieve this, brands must know not just what creative works for a particular…
4 things you can’t miss while optimizing campaigns
4 THINGS YOU CAN’T MISS WHILE OPTIMIZING BUDGETS! The idea of budget optimization extends way beyond the CPA factor. Platforms/Engines like Facebook and Google are constantly evolving, this evolution is…