The combination of international privacy laws and new privacy mandates coming in from big data companies have created an environment where privacy-first marketing strategies are a top priority for advertisers.…
The Lookalike audience feature on DMC Explore is being updated on the Dentsu Marketing Cloud Product Suite. The use of the feature will now lead to the creation of a…
With the looming restrictions on 3rd party cookies, it will be difficult for brands to effectively reach out to their target audience and measure the impact of their ad campaigns.…
There are multiple things you and I might disagree about, but I think we can all universally agree that when it comes to customer acquisition, conversions or even leads, Lookalike…
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At this exact moment while you read this; around 7 out of your 10 potential customers have already begun searching for your brand online, it could be about looking up…
Preferences, needs and wants are dynamic and ever changing from one human to another, this creates a lot of need for personalisation which even brands need to ensure while communicating…
In many ways, remote working has become the “new normal” with a lot of us now operating from our #WorkFromHome stations due to a virus induced lockdown. With teams around…