Measurement is one of the greatest strengths of advertising via digital medium. Brands can track actions on their websites/apps and on their advertisements, allowing them to track the effectiveness of…
With the industrial shift in recent times towards more Privacy-led systems, there have been a number of changes in Facebook's API. In light of these, a need to streamline multiple…
Starting from the last week of April 2021, Apple has officially released the new iOS 14.5 in a phased manner. With it comes Apple’s App Tracking Transparency (ATT) framework, which…
With the looming restrictions on 3rd party cookies, it will be difficult for brands to effectively reach out to their target audience and measure the impact of their ad campaigns.…
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At this exact moment while you read this; around 7 out of your 10 potential customers have already begun searching for your brand online, it could be about looking up…
We’re constantly amazed by what our users around the world are able to do with the Dentsu Marketing Cloud (DMC) ecosystem for their clients. To make sure that DMC can…
Many of our colleagues around the world are considering how best to work on client briefs and collaborate when not everyone can be in the same location. Being almost forced…
Understanding the Client Portfolio on Dentsu Marketing Cloud. The client portfolio is an attempt to create an ecosystem for dentsumarketing.cloud. It tries to digitalise the day to day operations…
Digital transformation is imperative for all businesses, from the small to the enterprise. Businesses are expected to transform themselves in order to stay relevant and profitable. When DAN Data Labs…
As we move towards multiple platforms, we remain on our toes to deliver more with each coming day. Managing campaigns at scale is time-consuming and resource-intensive; performance can change at…