Maximizing Your Lookalike Audience Strategies
Meta (Facebook’s parent company) has a wealth of data about its users from its various products – Facebook, Instagram, Messenger, etc. Using this data, Meta can provide various targeting options…
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Feature Update: DMC Explore [Audience Lens] Composite Index
The DMC Explore [Audience Lens] composite index logic has been recently updated by the Product Team. The way that users read and interpret the charts will now evolve. We wanted…
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Product Update: The New DMC Campaign Manager [Budget]
We’re excited to unveil our new DMC Campaign Manager [Budget] UI. This feature available on DMC Campaign Manager has been updated starting from 20th September, 2021. Why this update? The…
Data Collection in a Privacy Focused World
In today’s digitized and connected world, personal data is being collected at an exponential rate. We are producing this in the form of digital footprints that we leave whenever we…
Tools You Need to Gain a Deeper Audience Understanding
Understanding the audience you seek to convince about your brand's offerings is a core component of every marketing activity. We believe that when it comes to audience understanding, more is…
finance
Tackle Your Most Common BFSI Briefs with Dentsu Marketing Cloud
At Dentsu Marketing Cloud we endeavour to empower our users’ marketing endeavours by helping them harness every data piece in their arsenal to maximize insights, activate strategies, and optimize performance…
Transparency and Automation – A Tradeoff?
Media buying has evolved tremendously over the years. Programmatic ad buying (and selling) has played a significant role in changing the face of online advertising. This coupled with the uprising…
Product Hack: Leveraging Audience Skew On Dentsu Marketing Cloud
The Audience Skew Feature on Dentsu Marketing Cloud Campaign Manager enables you to optimize your audience segments as your campaign objective.Why this feature? Brand Awareness Campaigns For a campaign that…
Feature Update: Lookalike Audiences on DMC Explore (Audience Lens)
The Lookalike audience feature on DMC Explore is being updated on the Dentsu Marketing Cloud Product Suite. The use of the feature will now lead to the creation of a…
Cohort Based Audience – The Future in a Privacy Focused World
The future of identity is leading conversations across the digital marketing ecosystem. As privacy-first becomes the mantra, how will the industry approach solving for identity? Let’s delve deeper to understand…