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  • DMC in the News
  • Modules
    • DMC Campaign Manager
    • DMC Optimization Tools
    • DMC Explore
    • DMC Planner
  • Contact us
  • Register
  • DMC in the News
  • Modules
    • DMC Campaign Manager
    • DMC Optimization Tools
    • DMC Explore
    • DMC Planner
  • Contact us
  • Register
Read more about the article Maximizing Your Lookalike Audience Strategies

Maximizing Your Lookalike Audience Strategies

  • Post author:Shelly Sam
  • Post published:March 21, 2022
  • Post category:Audience Insights/Dentsu Marketing Cloud/Digital Planning
  • Post comments:0 Comments

Meta (Facebook’s parent company) has a wealth of data about its users from its various products – Facebook, Instagram, Messenger, etc. Using this data, Meta can provide various targeting options…

Continue ReadingMaximizing Your Lookalike Audience Strategies
Read more about the article Feature Update: DMC Explore [Audience Lens] Composite Index

Feature Update: DMC Explore [Audience Lens] Composite Index

  • Post author:dmc-admin
  • Post published:September 29, 2021
  • Post category:Dentsu Marketing Cloud
  • Post comments:0 Comments

The DMC Explore [Audience Lens] composite index logic has been recently updated by the Product Team. The way that users read and interpret the charts will now evolve. We wanted…

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Read more about the article Product Update: The New DMC Campaign Manager [Budget]

Product Update: The New DMC Campaign Manager [Budget]

  • Post author:dmc-admin
  • Post published:September 23, 2021
  • Post category:Dentsu Marketing Cloud
  • Post comments:0 Comments

We’re excited to unveil our new DMC Campaign Manager [Budget] UI. This feature available on DMC Campaign Manager has been updated starting from 20th September, 2021. Why this update? The…

Continue ReadingProduct Update: The New DMC Campaign Manager [Budget]
Read more about the article Data Collection in a Privacy Focused World

Data Collection in a Privacy Focused World

  • Post author:dmc-admin
  • Post published:September 3, 2021
  • Post category:Dentsu Marketing Cloud
  • Post comments:0 Comments

In today’s digitized and connected world, personal data is being collected at an exponential rate. We are producing this in the form of digital footprints that we leave whenever we…

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Read more about the article Tools You Need to Gain a Deeper Audience Understanding

Tools You Need to Gain a Deeper Audience Understanding

  • Post author:dmc-admin
  • Post published:August 25, 2021
  • Post category:Dentsu Marketing Cloud
  • Post comments:0 Comments

Understanding the audience you seek to convince about your brand's offerings is a core component of every marketing activity. We believe that when it comes to audience understanding, more is…

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Read more about the article Tackle Your Most Common BFSI Briefs with Dentsu Marketing Cloud
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Tackle Your Most Common BFSI Briefs with Dentsu Marketing Cloud

  • Post author:Natasha Dsouza
  • Post published:August 5, 2021
  • Post category:Dentsu Marketing Cloud
  • Post comments:0 Comments

At Dentsu Marketing Cloud we endeavour to empower our users’ marketing endeavours by helping them harness every data piece in their arsenal to maximize insights, activate strategies, and optimize performance…

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Read more about the article Transparency and Automation – A Tradeoff?

Transparency and Automation – A Tradeoff?

  • Post author:Natasha Dsouza
  • Post published:August 2, 2021
  • Post category:AdSelect/Dentsu Marketing Cloud/optimization/Strategy
  • Post comments:0 Comments

Media buying has evolved tremendously over the years. Programmatic ad buying (and selling) has played a significant role in changing the face of online advertising. This coupled with the uprising…

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Read more about the article Product Hack: Leveraging Audience Skew On Dentsu Marketing Cloud

Product Hack: Leveraging Audience Skew On Dentsu Marketing Cloud

  • Post author:dmc-admin
  • Post published:July 26, 2021
  • Post category:Dentsu Marketing Cloud
  • Post comments:0 Comments

The Audience Skew Feature on Dentsu Marketing Cloud Campaign Manager enables you to optimize your audience segments as your campaign objective.Why this feature? Brand Awareness Campaigns For a campaign that…

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Read more about the article Feature Update: Lookalike Audiences on DMC Explore (Audience Lens)

Feature Update: Lookalike Audiences on DMC Explore (Audience Lens)

  • Post author:dmc-admin
  • Post published:July 20, 2021
  • Post category:Dentsu Marketing Cloud/DMC EXPLORE
  • Post comments:0 Comments

The Lookalike audience feature on DMC Explore is being updated on the Dentsu Marketing Cloud Product Suite. The use of the feature will now lead to the creation of a…

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Read more about the article Cohort Based Audience – The Future in a Privacy Focused World

Cohort Based Audience – The Future in a Privacy Focused World

  • Post author:Natasha Dsouza
  • Post published:July 5, 2021
  • Post category:Dentsu Marketing Cloud
  • Post comments:0 Comments

The future of identity is leading conversations across the digital marketing ecosystem. As privacy-first becomes the mantra, how will the industry approach solving for identity? Let’s delve deeper to understand…

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