Content Planning – DMC Blog

Encapsulating the Essence of Lunar New Year Celebrations

Post author:Natasha Dsouza
Post published:February 2, 2022
Post category:Content Planning Digital Planning Media Planning
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Lunar New Year also known as Chinese New Year marks the beginning of a new year for many of our users in APAC and the diaspora of Chinese communities around…

Decoding Audience Nuances with DMC Explore

Post author:dmc-admin
Post published:December 2, 2020
Post category:Audience Insights Content Planning Creative Management DAN Explore DMC EXPLORE Media Planning Strategy Uncategorized
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Preferences, needs and wants are dynamic and ever changing from one human to another, this creates a lot of need for personalisation which even brands need to ensure while communicating…

A QUICK USER GUIDE INTO THE DENTSU BRANDSENSE & DENTSU AUDIENCESENSE

Post author:dmc-admin
Post published:December 30, 2019
Post category:AudienceSense BrandSense Content Planning DAN Data Labs DAN Explore Strategy
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Earlier this month, we launched a proprietary brand-audience perception analysis engine called Dentsu BrandSense & Dentsu AudienceSense (Read More: https://brandinginasia.com/dan-data-sciences-launches-audience-perception-analysis-engine-dentsu-brandsense/) What is the Dentsu BrandSense & Dentsu AudienceSense in…