In the dynamic and competitive landscape of the advertising industry, the pitch process stands as a pivotal point of contention. Recent study done by MediaSense (Pitch Smart) has unveiled a…
With a subscriber base of approximately 850 million in over 200 countries, LinkedIn is the largest platform for professionals and businesses to build their network and working relationships. Hosting various…
Rise of OTT and CTV During the early days of the pandemic, with not much to do and certainly nowhere to go, we were all hooked on to either rewatching…
2020 Globally this will always be known as the year where we redefined normalcy due to the COVID pandemic. However, tech giants were dealing with another crisis that was a…
The idea of blending realities - physical with virtual. It has some excited and some confused, but undoubtedly it has sparked curiosity among many. This new era of technology is…
2023 is here, and it’s always exciting to think about what’s next in this ever-changing digital landscape. Conversations ranging from pandemic recovery to heading towards a global recession have filled…
The campaign optimization module in DMC’s product suite provides important insights that can help you understand and improve your campaign’s performance. For example, you can uncover insights about which interest…
Lunar New Year also known as Chinese New Year marks the beginning of a new year for many of our users in APAC and the diaspora of Chinese communities around…
The combination of international privacy laws and new privacy mandates coming in from big data companies have created an environment where privacy-first marketing strategies are a top priority for advertisers.…
The most wonderful time of the year is almost here! Holiday shopping season will kick off in a couple of weeks and promotions for the biggest sales have already begun.…