Now that all the hype has died down, the benefits of data-driven planning are no longer questioned. Mounting research shows that agencies and clients that have embraced data driven planning…
Support on DAN Data Labs is now Smoother, Better & Faster than ever! Introducing New Features to partner your journey on DAN Data Labs: Online-Offline Mode Now, reach out to…
As people-based marketing continues to grow, we introduce yet another feature on Explore to decode those fine nuances. A step close to knowing your audiences better is the extended spec…
With nearly 4.5 Billion active internet users consuming content at a rate never known to humanity, brands & platforms are all fighting for the same thing, a prime spot on…
We hear a lot of talk about AI and ML. About Big Data. About Digital is the age we live in. What we don’t hear often now days is, about…
Possibly one of the fastest growing components of the near 10-billion-dollar Indian advertising and marketing industry (Source: Dentsu Aegis Network 2019 Digital Report), the programmatic advertising ecosystem stands promising, contributing…
Artificial Intelligence (AI) is a subject in computer science and it aimed at building machines and computers that can enhance logical operations. AI systems are capable of taking data driven…
People want compelling and relevant digital content that's delivered at just the right moment. In order to achieve this, brands must know not just what creative works for a particular…
4 THINGS YOU CAN’T MISS WHILE OPTIMIZING BUDGETS! The idea of budget optimization extends way beyond the CPA factor. Platforms/Engines like Facebook and Google are constantly evolving, this evolution is…