Feature Update: Lookalike Audiences on DMC Explore (Audience Lens)
The Lookalike audience feature on DMC Explore is being updated on the Dentsu Marketing Cloud Product Suite. The use of the feature will now lead to the creation of a…
Understanding the System Token Generator
With the industrial shift in recent times towards more Privacy-led systems, there have been a number of changes in Facebook's API. In light of these, a need to streamline multiple…
Facebook Marketing Suite- your quick Cheatsheet
Here is a quick cheat sheet for making your FB Tool Suite usage a breeze Your guide to DMC Planner How many core interests should I ideally enter as my…
Transparency behind a lookalike audience
There are multiple things you and I might disagree about, but I think we can all universally agree that when it comes to customer acquisition, conversions or even leads, Lookalike…
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DMC Explore [Topic Lens]- The content team edition
At this exact moment while you read this; around 7 out of your 10 potential customers have already begun searching for your brand online, it could be about looking up…
Introducing Audience Sizing on Campaign Planner
While 2020 has come to an end, the trends and behavior changes seen across consumers and market segments are pretty much here to stay. We have realised that going after…
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Introducing optimization for ROAS
2020 has been quite a year, and while it was definitely not without its share of shortfalls, there was a major positive boost for the ad industry in terms of…
Decoding Audience Nuances with DMC Explore
Preferences, needs and wants are dynamic and ever changing from one human to another, this creates a lot of need for personalisation which even brands need to ensure while communicating…
Collaborating with Dentsu Marketing Cloud
Many of our colleagues around the world are still trying to get a hang of best ways to work on client briefs and collaborate when not everyone can be in…
[Kick-Off] Launching the DMC Global Council
The Dentsu Aegis Network Data Science’s team of South Asia (the team that brings you the Dentsu Marketing Cloud – a more enhanced ecosystem that includes DAN Data Labs) kicked…