Crush this Festive Season: Navigating marketing strategies for 2023 APAC Holiday Shopping Frenzy
Welcome to the most wonderful time of the year! The holiday season is upon us, and with it comes a flurry of festive shopping. As a brand, this is your…
Exploring the Transformative Power of Generative AI in the Modern Workplace
Today’s workplace is exploring the potential of generative AI to enhance productivity and identify where it could bring value to their business. They are also examining how it impacts their…
Balancing Challenges and Opportunities: The Complex Landscape of Advertising Pitches
In the dynamic and competitive landscape of the advertising industry, the pitch process stands as a pivotal point of contention. Recent study done by MediaSense (Pitch Smart) has unveiled a…
Professional Network Targeting
Level-up your audience understanding with B2B insights from our LinkedIn Audience Solution on DMC
With a subscriber base of approximately 850 million in over 200 countries, LinkedIn is the largest platform for professionals and businesses to build their network and working relationships. Hosting various…
From Screens to Streams – Captivating audiences effectively on OTT and CTV
Rise of OTT and CTV During the early days of the pandemic, with not much to do and certainly nowhere to go, we were all hooked on to either rewatching…
Beyond Translation- Strategies for Building A Successful Localized Advertising Campaign
In today’s diverse and multilingual world, vernacular advertising has emerged as a powerful tool for brands to connect with their target audience. With its ability to engage consumers in their…
Product Update- Introducing DMC VisionTrace
Creative Optimization is a vital aspect of any digital marketing campaign. Understanding which elements of your creative garner the most attention and engagement from your audience can help determine the…
Beyond Cookies: The Next Generation of User Privacy on the Internet
2020 Globally this will always be known as the year where we redefined normalcy due to the COVID pandemic. However, tech giants were dealing with another crisis that was a…
Advertising in the Metaverse – an opportunity to get experimental
The idea of blending realities - physical with virtual. It has some excited and some confused, but undoubtedly it has sparked curiosity among many. This new era of technology is…
Top Five Ad Trends You Should Know About in 2023
2023 is here, and it’s always exciting to think about what’s next in this ever-changing digital landscape. Conversations ranging from pandemic recovery to heading towards a global recession have filled…