In today’s diverse and multilingual world, vernacular advertising has emerged as a powerful tool for brands to connect with their target audience. With its ability to engage consumers in their…
Creative Optimization is a vital aspect of any digital marketing campaign. Understanding which elements of your creative garner the most attention and engagement from your audience can help determine the…
2020 Globally this will always be known as the year where we redefined normalcy due to the COVID pandemic. However, tech giants were dealing with another crisis that was a…
The idea of blending realities - physical with virtual. It has some excited and some confused, but undoubtedly it has sparked curiosity among many. This new era of technology is…
2023 is here, and it’s always exciting to think about what’s next in this ever-changing digital landscape. Conversations ranging from pandemic recovery to heading towards a global recession have filled…
Before the advent of the internet, advertising on offline medium like print or TV was a very manual process. As the internet evolved, new technologies came into the market that…
Facebook is synonymous with social media. It continues to be a favourite with marketers for its comparatively low acquisition cost and its 2.7 billion monthly active users, the largest among…
While 2020 has come to an end, the trends and behavior changes seen across consumers and market segments are pretty much here to stay. We have realised that going after…
2020 has been quite a year, and while it was definitely not without its share of shortfalls, there was a major positive boost for the ad industry in terms of…
Preferences, needs and wants are dynamic and ever changing from one human to another, this creates a lot of need for personalisation which even brands need to ensure while communicating…