From Screens to Streams – Captivating audiences effectively on OTT and CTV
Rise of OTT and CTV During the early days of the pandemic, with not much to do and certainly nowhere to go, we were all hooked on to either rewatching…
Beyond Translation- Strategies for Building A Successful Localized Advertising Campaign
In today’s diverse and multilingual world, vernacular advertising has emerged as a powerful tool for brands to connect with their target audience. With its ability to engage consumers in their…
Product Update- Introducing DMC VisionTrace
Creative Optimization is a vital aspect of any digital marketing campaign. Understanding which elements of your creative garner the most attention and engagement from your audience can help determine the…
Beyond Cookies: The Next Generation of User Privacy on the Internet
2020 Globally this will always be known as the year where we redefined normalcy due to the COVID pandemic. However, tech giants were dealing with another crisis that was a…
Advertising in the Metaverse – an opportunity to get experimental
The idea of blending realities - physical with virtual. It has some excited and some confused, but undoubtedly it has sparked curiosity among many. This new era of technology is…
Top Five Ad Trends You Should Know About in 2023
2023 is here, and it’s always exciting to think about what’s next in this ever-changing digital landscape. Conversations ranging from pandemic recovery to heading towards a global recession have filled…
Demystifying The Fundamentals of AdTech
Before the advent of the internet, advertising on offline medium like print or TV was a very manual process. As the internet evolved, new technologies came into the market that…
Optimize Your Campaigns Using the DMC Bid Adjustment Engine
Facebook is synonymous with social media. It continues to be a favourite with marketers for its comparatively low acquisition cost and its 2.7 billion monthly active users, the largest among…
Introducing Audience Sizing on Campaign Planner
While 2020 has come to an end, the trends and behavior changes seen across consumers and market segments are pretty much here to stay. We have realised that going after…
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Introducing optimization for ROAS
2020 has been quite a year, and while it was definitely not without its share of shortfalls, there was a major positive boost for the ad industry in terms of…