As we step into 2024, the advertising landscape is already marked by new trends and innovative strategies. With technological advancements and evolving consumer behaviors at the forefront, advertisers are gearing…
At dentsu, we're all about staying ahead of the curve, constantly striving to meet the dynamic needs of the market and our valued clients. How do we pull it off?…
The holiday season is more than just festive decorations and winter wonders; it's the prime time for marketers to connect with their audience on a personal level. In the ever-evolving…
Welcome to the most wonderful time of the year! The holiday season is upon us, and with it comes a flurry of festive shopping. As a brand, this is your…
Today’s workplace is exploring the potential of generative AI to enhance productivity and identify where it could bring value to their business. They are also examining how it impacts their…
In the dynamic and competitive landscape of the advertising industry, the pitch process stands as a pivotal point of contention. Recent study done by MediaSense (Pitch Smart) has unveiled a…
With a subscriber base of approximately 850 million in over 200 countries, LinkedIn is the largest platform for professionals and businesses to build their network and working relationships. Hosting various…
Rise of OTT and CTV During the early days of the pandemic, with not much to do and certainly nowhere to go, we were all hooked on to either rewatching…
In today’s diverse and multilingual world, vernacular advertising has emerged as a powerful tool for brands to connect with their target audience. With its ability to engage consumers in their…
Creative Optimization is a vital aspect of any digital marketing campaign. Understanding which elements of your creative garner the most attention and engagement from your audience can help determine the…