AI: The Ultimate Enabler in Revolutionising Today’s Marketing Efforts
A lot has changed over the past few years, and with the introduction of AI, it looks like it has successfully swept most of us off our feet. According to…
Navigating the Programmatic Ad Boom and its Opportunities
In the vibrant landscape of Asia Pacific, in this digital era we are witnessing a surge in online video consumption, with 64% of connected consumers engaging in daily viewing. From…
NAVIGATING THE 2024 ADVERTISING LANDSCAPE
As we step into 2024, the advertising landscape is already marked by new trends and innovative strategies. With technological advancements and evolving consumer behaviors at the forefront, advertisers are gearing…
Product update: Unveiling the Power-Packed Upgrades of the New Revamped DMC
At dentsu, we're all about staying ahead of the curve, constantly striving to meet the dynamic needs of the market and our valued clients. How do we pull it off?…
Unwrapping the Magic: AI-Powered Personalisation for Festive Digital Marketing
The holiday season is more than just festive decorations and winter wonders; it's the prime time for marketers to connect with their audience on a personal level. In the ever-evolving…
Crush this Festive Season: Navigating marketing strategies for 2023 APAC Holiday Shopping Frenzy
Welcome to the most wonderful time of the year! The holiday season is upon us, and with it comes a flurry of festive shopping. As a brand, this is your…
Exploring the Transformative Power of Generative AI in the Modern Workplace
Today’s workplace is exploring the potential of generative AI to enhance productivity and identify where it could bring value to their business. They are also examining how it impacts their…
Balancing Challenges and Opportunities: The Complex Landscape of Advertising Pitches
In the dynamic and competitive landscape of the advertising industry, the pitch process stands as a pivotal point of contention. Recent study done by MediaSense (Pitch Smart) has unveiled a…
Professional Network Targeting
Level-up your audience understanding with B2B insights from our LinkedIn Audience Solution on DMC
With a subscriber base of approximately 850 million in over 200 countries, LinkedIn is the largest platform for professionals and businesses to build their network and working relationships. Hosting various…
From Screens to Streams – Captivating audiences effectively on OTT and CTV
Rise of OTT and CTV During the early days of the pandemic, with not much to do and certainly nowhere to go, we were all hooked on to either rewatching…