The digital age has transformed the way brands connect with consumers. Gone are the days of generic advertising blasts – today's audience craves hyper-personalization. This shift represents a fundamental change…
A lot has changed over the past few years, and with the introduction of AI, it looks like it has successfully swept most of us off our feet. According to…
In the vibrant landscape of Asia Pacific, in this digital era we are witnessing a surge in online video consumption, with 64% of connected consumers engaging in daily viewing. From…
As we step into 2024, the advertising landscape is already marked by new trends and innovative strategies. With technological advancements and evolving consumer behaviors at the forefront, advertisers are gearing…
At dentsu, we're all about staying ahead of the curve, constantly striving to meet the dynamic needs of the market and our valued clients. How do we pull it off?…
The holiday season is more than just festive decorations and winter wonders; it's the prime time for marketers to connect with their audience on a personal level. In the ever-evolving…
Welcome to the most wonderful time of the year! The holiday season is upon us, and with it comes a flurry of festive shopping. As a brand, this is your…
Today’s workplace is exploring the potential of generative AI to enhance productivity and identify where it could bring value to their business. They are also examining how it impacts their…
In the dynamic and competitive landscape of the advertising industry, the pitch process stands as a pivotal point of contention. Recent study done by MediaSense (Pitch Smart) has unveiled a…
With a subscriber base of approximately 850 million in over 200 countries, LinkedIn is the largest platform for professionals and businesses to build their network and working relationships. Hosting various…