Decoding Audience Nuances with DMC Explore
Preferences, needs and wants are dynamic and ever changing from one human to another, this creates a lot of need for personalisation which even brands need to ensure while communicating…
A QUICK USER GUIDE INTO THE DENTSU BRANDSENSE & DENTSU AUDIENCESENSE
Earlier this month, we launched a proprietary brand-audience perception analysis engine called Dentsu BrandSense & Dentsu AudienceSense (Read More: https://brandinginasia.com/dan-data-sciences-launches-audience-perception-analysis-engine-dentsu-brandsense/) What is the Dentsu BrandSense & Dentsu AudienceSense in…