The campaign optimization module in DMC’s product suite provides important insights that can help you understand and improve your campaign’s performance. For example, you can uncover insights about which interest…
Here is a quick cheat sheet for making your FB Tool Suite usage a breeze Your guide to DMC Planner How many core interests should I ideally enter as my…
A campaign’s performance today is judged by a combination of multiple Ad Sets and Ad Creative. Creative performance has always been one of the most questionable aspect of Facebook marketing.…
Understanding the Client Portfolio on Dentsu Marketing Cloud. The client portfolio is an attempt to create an ecosystem for dentsumarketing.cloud. It tries to digitalise the day to day operations…
Digital transformation is imperative for all businesses, from the small to the enterprise. Businesses are expected to transform themselves in order to stay relevant and profitable. When DAN Data Labs…
As we move towards multiple platforms, we remain on our toes to deliver more with each coming day. Managing campaigns at scale is time-consuming and resource-intensive; performance can change at…