Transparency and Automation – A Tradeoff?
Media buying has evolved tremendously over the years. Programmatic ad buying (and selling) has played a significant role in changing the face of online advertising. This coupled with the uprising…
Facebook Marketing Suite- your quick Cheatsheet
Here is a quick cheat sheet for making your FB Tool Suite usage a breeze Your guide to DMC Planner How many core interests should I ideally enter as my…
Significance of the winning creative
A campaign’s performance today is judged by a combination of multiple Ad Sets and Ad Creative. Creative performance has always been one of the most questionable aspect of Facebook marketing.…