Rewind and Connect: Harnessing Nostalgia to Engage Gen Z
Nostalgia is a universal experience that most of us have encountered—a wistful journey back to moments that seemed simpler or better. It’s a feeling sparked by a familiar song, an…
DMC Integration with TikTok: Now get Audience Insights for One of Asia’s Leading Social Media Platform
TikTok has rapidly become one of the most influential social media platforms, especially in the Asia-Pacific (APAC) region. With over 1.04 Billion active users worldwide, TikTok's popularity continues to soar,…
Brand Storytelling: The Technical Art of Authentic Connection
In an era overwhelmed by marketing noise, authenticity has emerged as a powerful tool for brands to forge meaningful connections with consumers. Storytelling infused with genuine human emotion and values…
The Power of Predictive Analytics: Leveraging AI for Future-Proof Marketing
In today's dynamic marketing landscape, staying ahead of the curve is crucial. Customers are bombarded with messages, and attention spans are shorter than ever. By wielding the power of AI…
The Ethical Tightrope: Balancing Personalization and Privacy in AI-Driven Marketing
The age of AI-powered marketing is upon us. Ads are designed just for you, recommendations that anticipate your every need, and customer experiences tailored to your unique preferences. This level…
Writing Narratives: How AR is Helping in Shaping Immersive Brand Experiences
The world of marketing is in a constant state of flux, forever adapting to capture consumer attention in this competitive marketing landscape. Enter Augmented Reality (AR) and Artificial Intelligence (AI),…
AI: The Ultimate Enabler in Revolutionising Today’s Marketing Efforts
A lot has changed over the past few years, and with the introduction of AI, it looks like it has successfully swept most of us off our feet. According to…
Navigating the Programmatic Ad Boom and its Opportunities
In the vibrant landscape of Asia Pacific, in this digital era we are witnessing a surge in online video consumption, with 64% of connected consumers engaging in daily viewing. From…
NAVIGATING THE 2024 ADVERTISING LANDSCAPE
As we step into 2024, the advertising landscape is already marked by new trends and innovative strategies. With technological advancements and evolving consumer behaviors at the forefront, advertisers are gearing…
Product update: Unveiling the Power-Packed Upgrades of the New Revamped DMC
At dentsu, we're all about staying ahead of the curve, constantly striving to meet the dynamic needs of the market and our valued clients. How do we pull it off?…