Conversational AI in Marketing: The Future of Voice Search and Virtual Assistants
Not too long ago, voice search felt like a novelty. Asking your phone to play a song or check the weather was fun, but rarely productive. Fast forward to today,…
Addressing Bias and Ethical Dilemmas in AI-Driven Marketing
AI has revolutionised the marketing landscape, offering unprecedented insights and efficiencies. From personalised recommendations to predictive analytics, AI has become an invaluable tool for marketers. It allows brands to automate…
The Role of Influencer Marketing in Building Brand Trust and Awareness
In today's digitally saturated landscape, brands are constantly vying for consumer attention. Traditional advertising methods, while still relevant, often struggle to cut through the noise. This is where influencer marketing…
The Untapped Goldmine: How User-Generated Content Builds Community and Credibility?
In today's digital landscape, where authenticity reigns supreme, brands are discovering the immense power of letting their customers do the talking. User-Generated Content (UGC), from glowing reviews to captivating videos,…
Key Global Market Trends Set to Define 2025 and Beyond
As the ad industry evolves to keep pace with rapid technological changes and shifting consumer expectations, 2025 is shaping up to be a year of remarkable transformation. Businesses are rethinking…
AI Agents in 2025: Transforming Industries and Lives
AI Agents have become a transformative force, seamlessly merging human intelligence with machine precision. These intelligent systems are designed to autonomously or semi-autonomously perform tasks, make decisions, and interact with…
One Season, Many Celebrations: Diversity and Inclusion in Marketing Campaigns
Every culture has its unique way of celebrating, from lighting candles for Hanukkah to decorating Christmas trees. A campaign that acknowledges and celebrates these differences not only resonates with a…
Introducing Shinso: Your AI-Assistant for Enhanced DMC Campaign Report Insights
In today’s fast-paced marketing landscape, data-driven intelligence is crucial for making informed decisions. Our team understands the importance of harnessing campaign performance insights, and DMC Campaign Reports have long been…
Crafting Compelling Stories: Learn How Video Marketing Shines During the Holidays
As the holiday season draws near, brands have a prime opportunity to engage their audiences through the art of storytelling. Video marketing stands out as an effective way to share…
Top Mobile Marketing Strategies: Engaging Consumers on the Go
In today's fast-paced world, our phones are always within reach. They're more than just devices; they're our personal assistants, entertainment hubs, and shopping centers. With the average person spending upto…