TikTok has rapidly become one of the most influential social media platforms, especially in the Asia-Pacific (APAC) region. With over 1.04 Billion active users worldwide, TikTok’s popularity continues to soar, driven by its engaging short-form video content. In APAC alone, the platform boasts a staggering user base of over 300 million, accounting for nearly 30% of its global audience.
This explosive growth is mirrored by increasing ad spend on TikTok, making it a crucial channel for brands to understand and connect with its audience on the platform. Brands spent nearly $4 billion on TikTok ads in 2023. This trend underscores the platform’s potential as a powerhouse for digital marketing and audience engagement.
Introducing DMC’s Partnership with TikTok
Recognizing the strategic importance of TikTok, DMC has forged a partnership with the platform to provide our users with unparalleled access to audience data. Through the integration of TikTok’s APIs, we are now able to offer comprehensive insights into audience behavior, preferences, and consumption meterics directly within the DMC platform.
This collaboration allows our users to leverage TikTok’s vast data ecosystem to make informed decisions and optimise their marketing strategies. By seamlessly integrating TikTok’s audience data, DMC’s Audience Insight can empower brands to craft more targeted and effective campaigns, ensuring they reach the right audience.
Unique Insights from TikTok
Through the DMC-TikTok integration, users can gain deep insights into audience demographics, consumption patterns, and also engagement metrics. For instance, you can obtain audience insights for people people in Singapore who are interested in automotive and have engaged with content regarding cars.
Let’s explore the types of insights available using DMC’s Audience Insights for TikTok:
An example of how the report looks like:
Demographics: This tab provides an overview of the audience’s age and gender, along with the size of the selected audience that can be reached.
Regions: Understand the reach size of each region and get an understanding of the audience size in the top regions.
Devices: Displays the cost of different devices used by your selected audience. It also shows the number of potential audience members using either iOS or Android devices, enabling marketers to tailor campaigns based on device usage.
Interests: Highlights the most popular interests and activities of the audience, allowing marketers to create content that aligns with these preferences and target these interests in their digital endeavours. It also identifies the least popular interests and activities, helping marketers avoid investing in content that is unlikely to engage the audience. Additionally, it details how different types of content perform with the target audience, guiding marketers in content creation and strategy.
Hashtag Recommendations: Lists the most effective hashtags and their usage frequency in posts, aiding marketers in optimizing their hashtag strategy to increase visibility and engagement.
Engagement: This tab helps you understand user engagement levels for the selected audience versus the average user engagement for the region. You also get metrics such as app opens, average likes, and shares etc, providing marketers with insights into how actively the audience interacts with content.
These insights collectively help marketers tailor their campaigns effectively, ensuring they resonate with the target audience.
What’s Next?
We are committed to provide continuous improvement and innovation. This tech integration with TikTok marks the first phase of our partnership, and we are excited about the potential for further advancements. Moving forward, we will focus on expanding the range of insights available to our users, providing deeper and more actionable data to enhance audience understanding and campaign effectiveness for TikTok.
Stay tuned for more updates as we continue to enhance our platform, enabling our users to stay ahead and achieve their marketing goals.
