At dentsu, we’re all about staying ahead of the curve, constantly striving to meet the dynamic needs of the market and our valued clients. How do we pull it off? By being all ears. We were constantly tuning in to your feedback, and we made it a priority to truly understand what you needed. Brace yourself for some game-changing updates and the newly revamped and redefined DMC. So, what’s the buzz about? We’ve cranked things up a notch and rolled out some game-changing features:
- Extensive use of AI: We have built a vast proprietary AI network from the ground up to facilitate enhanced campaign planning and optimisation for dentsu agencies.
- Enhanced creative intelligence: agencies will now be able to analyse the performance potential of creative and client landing pages before running them on a live campaign. Coming soon – you would also be able to analyse your brand’s competitive landscapes through creatives & messaging.
- Additional data partners: We’ve fortified our partnerships with existing collaborators and integrated new partners like LinkedIn, harnessing their unique data to elevate campaign planning and performance across dentsu agencies.
- Auto-optimisation capabilities: DMC’s optimisation recommendations across budget spend, audiences, and bids can be executed with minimal manual effort to improve a campaign’s overall efficiency.
- Improved efficiency and time-saving: Our enhanced UI, tech, and product capabilities will allow agencies to streamline data aggregation and campaign optimisation, providing more time for strategic planning and servicing to drive client growth.
The enhanced DMC is designed to simplify daily decision-making for its users, striving to make their everyday choices more seamless. We are excited about equipping our agencies with innovative approaches to fulfill client requirements. Here are some benefits that you can look forward to with the new DMC:
- Advanced Automation: Our advanced automation will help you in planning and optimisation, which will maximize your marketing outcomes and effectiveness.
- Data-driven recommendation: DMC’s data-driven recommendations will help you improve planning and optimisation beyond native platform capabilities.
- Higher productivity: You will be spending less time finding relevant audiences, planning, and optimising campaigns.
- Greater control over campaigns: With DMC, you will get better control over your campaign, which will enable precise targeting and improved visibility of campaign performance.
Excited yet? The Newly revamped DMC underscores our commitment to innovation, providing clients and agencies with unparalleled value. To dive deeper into this exciting update and learn its transformative potential for you, stay tuned!!
