2020 has been quite a year, and while it was definitely not without its share of shortfalls, there was a major positive boost for the ad industry in terms of the multi-faceted growth of digital across;
- Consumption – Entertainment, gaming, etc.
- Shopping – E-commerce and online direct to customer became the biggest purchase trend of the year
- Ad spends – The importance of digital saw a further increase.
Owing to this increased digital consumption and shifting shopping trends in consumers, brands worldwide consciously made an effort to polish their current ecosystems and launch and develop new ones.
However, in this evolved digital ecosystem, KPI does not stop at transactions but goes beyond them to find the value that platforms and campaigns are delivering. effectively making it ROAS driven
And it remains an invariable fact that a high volume of transactions does not convert equally into sales thus translating into a clear drop in terms of the Return on Ad Spend, which is problematic considering, the end objective of any campaign is to drive ROAS and not to drive traffic or, for that matter even conversions.
And every client when they spend money on advertising eventually look at the returns that they get as a brand, and due to the growth in tech, there are ways for clients to track what returns a particular campaign has been able to deliver rendering you answerable for any decrease or drop in the final sales.
Therefore today there is a dire need for engines like Facebook to work on getting you and your brand higher revenues
This now leads us back to the fact, that DMC’s proprietary algorithm and Optimisation tools have repeatedly proven through multiple test cases and case studies to be far superior to the Facebook suite.
And with such popular demand, we thought it was best to fulfil this gap.
And so, it is with great pleasure that we introduce to you, Catalogue sales as a part of the DMC FB Suite allowing you to optimize on the ROAS, giving you all the capabilities of the DMC optimization tool.
[After all we really, really did not want you (or your clients) to suffer anymore because of the existing mediocrity of such engines]
And what’s even better is that it is extremely easy to use
Want to see?
All you gotta do is go to your Campaign Manager Dashboard on DMC
See, I told you it is going to be extremely easy to optimize for ROAS with DMC!
Wouldn’t you agree?
Still not convinced.
Fair enough, why don’t you try it for yourself today!
I’m sure the results would be able to convince you, (If I haven’t already)
What are you waiting for? Sign into https://dentsumarketing.cloud and benefit all your campaigns that are working on catalogue sales and bring that delight of a better and increased Return on Ad spend to your client.
(After all there’s nothing that spreads better holiday cheer than increased Revenue)
