Many of our colleagues around the world are still trying to get a hang of best ways to work on client briefs and collaborate when not everyone can be in the same location. Being almost forced to stay indoors has brought about several challenges to our teams around the world.

If you ever tried to describe what “good collaboration” was in a workplace, people often talk about and give credit to the people working in a project. But what about technology? Technology is an equally important aspect when it comes to promoting collaboration. Microsoft Teams, G-Suite, etc. are just a few of the common examples that many of us around the world have become recently exposed to.

We’ve designed the Dentsu Marketing Cloud with a specific vision in mind: to help our users reimagine what work looks like with the help of flexible, quick, collaborative and intelligent tools. In this post, we will walk you through some of the features of collaboration that we have launched as a part of the Dentsu Marketing Cloud ecosystem and highlight our future vision in the coming months. These will highlight where  the Dentsu Marketing Cloud supports teams move beyond simply collaborating in “real-time.”

The video below will demonstrate the process by splitting this process into three simple parts:
1. Creating a client
2. Assigning users and Ad Accounts to a client
3. Sharing the run with members of your organisation

Insights must be both shared and understood throughout your internal team working on a client brief. The human body is a great example of what can be achieved when different departments or systems work together efficiently. Run sharing on DMC Explore allows you to share your run with a colleague and add comments to your run to capture valuable points of insight that have a strategic importance in the interpretation of your output.

Happy Collaborating!