Many of our colleagues around the world are considering how best to work on client briefs and collaborate when not everyone can be in the same location. Being almost forced to stay indoors overnight has brought about several challenges to our teams around the world.

If you ever tried to describe what “good collaboration” was in a workplace, people often talk about and give credit to the people working in a project. But what about technology? Technology is an equally important aspect when it comes to promoting collaboration. Microsoft Teams, G-Suite, etc. are just a few of the common examples that many of us around the world have become recently exposed to.

Collaboration With Dentsu Marketing Cloud

We’ve designed the Dentsu Marketing Cloud with a specific vision in mind: to help our users reimagine what work looks like with the help of flexible, quick, collaborative and intelligent tools. In this post, I will walk you through some of the features of collaboration that we have launched as a part of the Dentsu Marketing Cloud ecosystem and highlight our future vision in the coming months. These will highlight where  the Dentsu Marketing Cloud supports teams move beyond simply collaborating in “real-time.”

Let’s Start With Run Sharing On DMC Explore (Audience)

Insights must be both shared and understood throughout your internal team working on a client brief. The human body is a great example of what can be achieved when different departments or systems work together efficiently. Run sharing on DMC Explore allows you to share your run with a colleague and add comments to your run to capture valuable points of insight that have a strategic importance in the interpretation of your output.

Share your run following quick and easy steps below:

1. Create a new run or click on view briefs to dig up a past run

2. Once you identify your run, click on the run (or wait for the output) to access it:

3. After your run has loaded, click on the “Share this run” button in the top right hand corner

4. You will then be prompted to choose an employee and share “View Run & Create a plan” access

5. Click Share to confirm your action

Note: Sharing your run allows you to share comments you make on a run (covered below) as well as grants an employee access to make a plan from your insights run by selecting audiences to activate.

Next, Comments Powering DMC Explore (Audience) for Greater Collab.

Unlike other tools in the insights space, with the new comments feature on DMC Explore, you can now add comments to your runs. These could be your personal notes, discussions or references you may want to draw on later. What’s even cooler is that when you share your run with a colleague, he will be able to add his or her comments to it real-time – helping teams collaborate on insights like never below. Discover this feature by following the quick steps below:

1. Create a new run or click on view briefs to dig up a past run

2. Once you identify your run, click on the run (or wait for the output) to access it:

3. Scroll to the bottom of your run where you will find the comment box

4. You may be asked to Login by clicking on the login button

Clicking this will open the Single Sign On – which sets your user with the press of a button.

5. Enter your comment in the text box. Then click to “Add Comment” or “Comment Anonymously”

Lastly, with features like the Client Portfolio , discover new ways of collaborating between teams working on the same client using the Dentsu Marketing Cloud.

Happy Collaborating!