There are a lot of moving parts to a successful campaign. Optimization is arguably the most important of them all. When it comes to making changes, one little mistake can turn an otherwise successful ad campaign into an expensive lesson on what not to do.
Maybe that’s a little dramatic, but we do understand that it’s really important to get your campaign optimizations on point. And although optimization hacks are a topic cherished by most marketers – it gets tough to remain on our toes as we constantly swing between our comfort areas (not optimizing our campaigns enough) and warning zones (over-optimizing and overthinking to the extent of ruining a campaign’s performance).
So the question remains, how do we ever maintain balance without missing out on the opportunities present?
Introducing Optimization Opportunities on Campaign Manager
When it comes to optimizing your adverts using Dentsu Marketing Cloud’s Campaign Manager, it’s a definite game-changer.
Now find optimization possibilities present across a multitude of campaigns in your ad account along with estimated % improvement from each implied change. The estimated improvement is a predicted value of improvement calculated using advanced algorithm based on the actions they are likely to achieve post optimization using the tools.
Directly manage the budget, targeting and creatives from a single console as the feature also allows for easy navigation to the DMC Facebook Product Suite – Optimization Tools and take direct actions.
Conclusion
Optimization Opportunities brought to you by DMC Campaign Manager will give your campaigns more of a fighting chance in the sea of cyberspace. Although there’s no one magic formula to winning over your audience, a data-driven approach towards optimization do more than just work. For more guidance, contact us with your questions or check out our thought leadership articles to learn what we can do to help you get the most out of your journey with Dentsu Marketing Cloud.
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your questions to dandatasciences@dentsuaegis.com and we’ll be happy to answer them.
