Summary: We have launched a new and bespoke analytics capabilities and proprietary marketing solutions under the DAN Data Labs Services. We have unified DAN Data Labs Services and the Facebook Marketing Partner (Ad-Tech) Badged DAN Data Labs Product Suite under a single brand: Dentsu Marketing Cloud. The new Dentsu Marketing Cloud brand – including new product names and logos – will soon be reflected in our product interfaces, help centers, trainings, and more.

We’ve announced the launch of the Dentsu Marketing Cloud at an exclusive client event in DAN Thailand. The complete set of products under the DAN Data Labs Suite along with our Advanced Analytics capabilities will now be merged under a single brand: Dentsu Marketing Cloud.

The complete set of products in the Dentsu Marketing Cloud are designed to power up your marketing activities in a data-driven way. It is an ecosystem by built 100% by Dentsu employees for Dentsu employees to deliver excellence at scale right from insights to activation, measurement and optimization. It brings together a slew of Dentsu proprietary ecosystems like the Facebook Marketing Partner (Ad-Tech) Badged DAN Data Labs Product Suite, DAN Explore and other proprietary mar-tech and advanced analytics solutions such as the Dentsu Pixel, the DAN DSP and others, to help clients to plan, buy, measure, analyze and optimize campaigns and establish greater control of their data in one place.

The platform is launched to all subscribers of the DAN Data Labs Suite and Advanced Analytics services starting on 3^rd February 2020.

About Dentsu Marketing Cloud

The Dentsu Marketing Cloud is a unified analytics and marketing ecosystem that fosters an end-to-end environment to understand audiences and plan, execute and optimize marketing endeavours in a single environment. DMC serves as a unified advertising and analytics platform to propagate stronger inter team collaboration through features on sharing runs and client set up; and builds on existing integrations between the DAN Data Labs Suite of products along with DAN Advances analytics capabilities.

With the Dentsu Marketing Cloud you can:

• Gain more control over your data. Understand what parts of your marketing campaigns are working. Take corrective measures beforehand. Create your own audience segments for insights, activation and optimization. Take informed decisions. Reason the ‘why’ to explain performance.
• Get granular insights faster. With the new intuitive UI, get to your campaign insights faster. The enhanced algorithm also allows you insights on targeting, creative and budgets like never before.
• Focus on what matters. With the automation of business as usual processes involved with planning and optimization, you can now spend time on strategic activities for your client and marketing needs while the in-built intelligence of the ecosystem unearths insights, optimization opportunities and presents a forecast of your spends and performance.
• Gain deeper understanding of your audiences. Extract deep and meaningful associations with your product, brand or campaign for brand and competition. DMC also allows you to integrate, in a privacy focused and secure way, your data to gain a complete view of your audience and understand nuances of their interests, media consumption and motivations.

New Features of the Dentsu Marketing Cloud

If you are a current user of the DAN Data Labs Facebook product suite, you will immediately be provided access to the Dentsu Marketing Cloud. Please reach out to your country admin or business head or write to us. Your access will include:

• Platform Home. You will gain access to the DMC home which will include new branding and a place for you to access subscribed products and request for new products.
• New Interface. The access to DMC will enable you to view new product UI with more intuitive navigation for you to fetch insights, seek optimization opportunities and plan and execute campaigns.

You’ll see similar naming and changes across all products in a new integrated home under the Dentsu Marketing Cloud.

Happy Marketing!

Have questions?: Abhinay.Bhasin@dentsuaegis.com