We all work in an extremely competitive environment. Whether it is our clients or our peers, delivering on campaign performance is an extremely important part of our job. Meeting targets and delivering more than promised is a factor of milking every optimization opportunity available. The Facebook Product Suite from Dentsu Marketing Cloud has proven to deliver efficiency across Facebook campaigns,
globally.

With the Do Better feature, for accounts that are running the tools regularly will now be able to receive every optimization opportunity on an email. This is our way of helping users deliver better results and more delight to their advertisers.

This feature can be subscribed under the “Client Set-up” of Dentsu Marketing Cloud. Once the set-up is done, the user should receive an email along with an identified optimization opportunity and estimated improvements**

The email would look like:

** Estimated improvement – This is a calculated value and actuals may differ.