As people-based marketing continues to grow, we introduce yet another feature on Explore to decode those fine nuances. A step close to knowing your audiences better is the extended spec of Explore.

What if you could define the persona of a single vs. engaged vs. married man?

What if you could address the traits of someone working in a particular Industry?

What if you could understand how a married man buys home decor vs. someone who has a home decor affinity?

What if you can define your audience based on their educational qualifications?

With the new feature you’ll now be able to answer these and many more questions and get a step closer to your audiences. This new feature allows to understand your audiences based on their behaviors, their education, life events, their parental status and even the industry they work in.

These extended specs can be used as a combination with a core keyword (core keyword: Smartphone) and behaviour (owns iPhone) or you can use these independently.

Below are some quick steps on how to navigate to the extended specs:

1. Fill into the brief for your run by entering the Client Name, Country, Brand and Dimension:

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Do get in touch with us for a demo!