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Who Ate My Cookie?
21st December 2021
Dentsu Marketing Cloud was excited to partner with the dentsu international team in BENELUX in framing a position paper around markteting in a cookieless world. The dentsu Marketing Cloud (DMC) is a unified analytics and marketing ecosystem that fosters an end-to-end environment for understanding audiences and planning, executing and optimizing marketing efforts in a single environment.
Dentsu Rolls Out GPT-3 Powered Content Creation Engine’
15 April 2021
Dentsu Asia Pacific’s Data Sciences Division has announced the launch of a GPT-3 powered content generation engine, designed to produce several iterations of creative copy tied to historic and predictive performances of content. The program is embedded in dentsu’s Marketing Cloud.
Dentsu APAC’s Data Sciences Division launches GPT-3 powered Content Creation Engine’
14 April 2021
The tool uses AI & ML to predict how audiences will engage and react to any creative message in real-time. This program is embedded in dentsu Marketing Cloud (DMC) – dentsu’s proprietary consumer insight and intelligence platform for creative and performance marketers
DAN’s Data Sciences Division announces OTT planner ‘Dentsu Marketing Cloud Video+’
22 April 2020
The Data Sciences Division of the Dentsu Aegis Network (DAN) India, has announced the launch of ‘DMC Video+ [Dentsu Marketing Cloud Video+]’, a tool that provides an agnostic approach towards planning and buying on over-the-top TV (OTT) platforms. The tool has been launched under the umbrella of DMC.
DAN announces global launch of ‘Dentsu Marketing Cloud’
03 February 2020
Data Sciences division from the house of Dentsu Aegis Network (DAN) India, has announced the global launch of the Dentsu Marketing Cloud (DMC). The announcement was made at an exclusive DAN client event at Facebook’s Thailand HQ earlier this month.
DAN Data Sciences launches ‘Dentsu BrandSense’, a tool to decode audience perception
11 December 2019
In today’s socially conscious and political environment, it has become extremely imperative for brands to take cognizance of the nature and tone in which they must communicate and resonate with their audiences. It is also crucial for brands to know how these very audiences perceive them. Consequently, in an effort to offer clients data driven solutions to this, the Data Sciences Division of Dentsu Aegis Network (DAN) India, has announced the launch of ‘Dentsu BrandSense’ – a proprietary brand-audience perception analysis engine.
Dentsu Marketing Cloud Platform to power network’s advanced analytics capabilities
09 December 2019
DAN Programmatic, empowered by The Data Sciences Division of Dentsu Aegis Network (DAN) in India, has announced the launch of Dentsu Marketing Cloud Platform to power the network’s advanced analytics capabilities. Commenting on the launch, Shamsuddin Jasani, Group MD, Isobar – South Asia says, “In our recent conversations with marketers, there is a growing pain point of limited data control due to the black boxes in which various ecosystems operate in.
DAN India comes up with creative testing and performance prediction tool
22 August 2019
Dentsu Aegis Network India has launched ‘DAN Vision for Creative’, a machine-learning based tool to determine how a piece of creative work is likely to perform. A note from DAN India said: “Through its sophisticated technology, it endeavours to accurately present a visual heat map of effective elements of a creative and forecast the likelihood of its performance based on algorithms that have been trained over the performance of thousands of creatives and analysing millions of elements.”
DAN PROGRAMMATIC INDIA LAUNCHES CREATIVE INSIGHTS ENGINE DAN VISION FOR CREATIVE
22 August 2019
DAN Programmatic, empowered by The Data Sciences Division of the Dentsu Aegis Network in India along with AMNET, the network’s programmatic arm has announced the launch of “DAN Vision for Creative”, a machine learning and neuroscience based engine that delivers path breaking insights into the predicted performance of a creative even before the creative has actually run.
DAN Programmatic launches AI powered audience insights engine ‘DAN Explore for Programmatic’
22 July 2019
DAN Programmatic, empowered by the Data Sciences division of Dentsu Aegis Network, has collaborated with AMNET, the network’s programmatic arm, to launch ‘DAN Explore for Programmatic’. It is an Artificial Intelligence (AI) based insights engine for programmatic audience performance, which merges with their flagship insights.
Kotak Securities Partners With DAN Data Sciences and Dentsu Webchutney to Reinvent Customer Acquisition
26 June 2019
Dentsu Aegis Network’s (DAN) Data Sciences division has collaborated with Dentsu Webchutney to reinvent ‘Customer Acquisition’ for Kotak Securities. The teams have developed MarTech solutions to reach out to potential consumers with DAN Sync. For the record, DAN Sync is a proprietary custom solution built to link CRM with online marketing endeavours.
DAN Programmatic Launches Predictive Dashboard ‘Vision’
17 June 2019
DAN Programmatic, powered by the data sciences division of Dentsu Aegis Network (DAN) which was launched in April this year, on Monday announced the launch of ‘Vision’, a hyper-scaled machine-learning-based dashboard that provides reliable and high-quality forecasts on the performance of programmatic campaigns. It aims to empower agencies and clients to take more pre-emptive steps to maximise campaign performance.
DAN’s data sciences division launches ‘Hyperlocal Insights’ for OOH
17 May 2019
The data sciences division of Dentsu Aegis Network (DAN) India has announced the global launch of ‘Hyperlocal Insights’ with an aim to provide deep location-based understanding of audiences around a certain given radius to help in Out-of-Home planning.
Dentsu Aegis Network Data Labs Launches Blockchain Engine
17 April 2019
As an industry-first move, the Data Sciences Division of Dentsu Aegis Network (DAN) India has announced the launch of its own ‘DDLCoin’ with an aim to power transactions on its flagship product, DAN Data Labs. By mining and generating its own system of distributed ledgers on a blockchain, the DAN India Data Sciences Division will create an immutable store of every single transaction for every single user journey on its platform, DAN Data Labs.
Dentsu Aegis Network India combines data and programmatic functions under Gautam Mehra
10 April 2019
Dentsu Aegis Network (DAN) India has merged its data and programmatic functions under one division, DAN Programmatic, under Gautam Mehra. As part of his expanded role, Mehra will now be designated CEO, DAN Programmatic even as he continues to serve as Chief Data Officer, Dentsu Aegis Network – South Asia.
Interview with Chief Data Officer (South Asia), Dentsu Aegis Network – Gautam Mehra
26 March 2019
“The most successful companies, are not those, that have fancy tech and data scientists, but those that have built/re-built their processes to incorporate good quality data flow through the business lifecycle.“ quotes Gautam Mehra in his interview with Martechcube
Dentsu Aegis Network: First Global Agency Group to be Badged as Facebook Marketing Partner (Ad-Tech)
30 January 2019
Dentsu Aegis Network India has announced that it is now an official Facebook Marketing Partner (Ad-Tech). It has become the first global agency network to receive a badging for Ad-Tech through its flagship platform Dentsu Aegis Network (DAN) Data Labs developed from India.
Gautam Mehra, CDO, Dentsu Aegis Network on Efficient use of Martech Solutions for Business
30 August, 2018
DAN Explore is a unique proprietary tool of the Dentsu Aegis Network developed to explain changing audience behaviour and understand the nuances of various consumer cohorts across media touch points, backed by behavioural triggers and psychographic understanding.
PLATFORM FEATURE: DAN EXPLORE
30 July, 2018
DAN Explore condenses and analyses audience behavior from a multitude of sources related to search, audience psychography , video, purchase intent, appographic and web browsing – with AI assisted guidance that translates a simple brief to inputs for the various sources of data to provide a single audience portrait.
DENTSU AEGIS NETWORK INTRODUCES DAN EXPLORE IN INDIA TO MEASURE MEDIA CONSUMPTION
26 June, 2018
Dentsu Aegis Network’s Data Sciences Team has launched DAN Explore, a tool to examine differences in media consumption habits across TV, digital, out of home and mobile.
According to a statement by DAN, the tool aims to bolster media and communication strategies for the network’s clients and also to inspire creative themes.
DAN rolls out Prism, a video planning and insights tool across TV and digital
3 April, 2018
Dentsu Aegis Network’s data sciences division has announced the launch of Prism, a video planning and insights tool that aims to provide a single audience view across TV and digital. The tool covers consumption pattern of the digital consumers on Facebook, YouTube and programmatic video with BARC to provide audience insights.
Machine Surpasses PEOPLE AT IPROSPECT
5 February, 2018
iProspect Netherlands has tested new artificial intelligence when managing an online campaign for Opel. Result: the machine scores ten percent better than humans. At the end of 2017, iProspect and Carat , both part of Dentsu Aegis Network, set up a test in which people were played directly opposite the machine.
Inside The Dentsy aegis network India Data Sciences Division with Gautam Mehra
3 November, 2016
In an exclusive chat, Gautam Mehra, Chief Data Officer at the Dentsu Aegis Network Data Sciences division shares how his team is building data driven process flows to make business decisions smarter and reliable
DAN Rolls out Data Sciences Unit, names Gautam Mehra Chief Data Officer
6 September, 2016
Mehra was VP of social media at iProspect; will lead practice with iProspect CEO Vivek Bhargava.Dentsu Aegis Network has announced the launch of data sciences offering in India. The team will be led by Gautam Mehra, who has been appointed as chief digital officer. Mehra was VP – social media at Dentsu Aegis Network’s iProspect