The combination of international privacy laws and new privacy mandates coming in from big data companies have created an environment where privacy-first marketing strategies are a top priority for advertisers.

Today, while marketing in a privacy-safe world, it’s imperative to acquire customers rather than focusing only on traffic and views. There’s a need to provide a trusted value-exchange factor for consumers today. People prefer ads that are relevant and helpful. To do this right, marketers must utilise their CRM data to its full potential.

With dentsu CRM Sync you can leverage your CRM data in a secure environment. Our machine learning helps identify “Interested leads” from the brand’s audience data. Being a Facebook Marketing Partner, we’re able to transfer the traits of an interested lead for enhanced marketing on Facebook’s platform and generate a strong pool of high quality customers for the client. We create a custom audience of these interested leads on Facebook, making it easier for the client to target this audience for campaigns in the future.

Marketers also have the advantage in using DMC Explore [Audience Lens] where they can ingest a lookalike audience created from their first party custom audience on Facebook. You can further understand the preferences and consumption patterns of these audiences that are deemed interested on the basis of your client’s seed audience.

Gaining deeper insights on these audiences can have a manifold effect in creating the right strategy from a media and creative standpoint, ensuring you are holistically relevant to audiences that have been recognised as “interested” in your brand.

You can then proceed towards creating a campaign plan around these audiences. DMC Campaign Planner will create a plan that will effectively allocate your client’s budget optimally across the ad sets. This plan can be activated instantly in a matter of few clicks.

DMC helps prioritise how you reach consumers who are more likely to complete a lead or action online by working with your client’s first party data in a privacy safe environment. Further it helps understand these audiences better by generating preferences and consumption insights that can help tailor your media and creative strategy to be more relevant. Thus helping you create  an effective and actionable media plan with first-party data at its core in a privacy first manner

Check out how DMC worked with a Client’s First Party Data here.

To know more reach out to us at dmcsupport@dentsu.com