The Dentsu Aegis Network Data Science’s team of South Asia (the team that brings you the Dentsu Marketing Cloud – a more enhanced ecosystem that includes DAN Data Labs) kicked off its first meeting of a global team of champions of the Dentsu Marketing Cloud earlier this month.

As one of the pioneers of driving data driven marketing within Dentsu and in creating a globally scaled product used in 32 markets, the Dentsu Marketing Cloud serves as a solution that answers your marketing brief right from audience discovery, understanding, activation, deployment and optimization and has delivered an average performance improvement of 25% across numerous objectives, verticals and markets.

Our vision and tool strategy to date has been to build simple, basic native tools that give teams unique insight into performance and audiences of their brands and competition whilst being a layer of intelligence over traditional platforms of Facebook, Google, Twitter and so on – always helping you to extract more value from these systems for the benefit of agency teams and their clients. With the users of the Dentsu Marketing Cloud now being more diverse with solutions provided in creative, offline to online, programmatic advertising, consumer insights and digital performance specialists, we are committed to helping our colleagues around the world in catering to the various client and communication challenges that the Dentsu Aegis Network addresses for their clients. The DMC Global Council makes our internal power users and stakeholders a key part of this journey.

Key Council Member Benefits:

• Gain access to early product alphas and betas.
• Be a part of a task force designed to enrich and strengthen Dentsu’s core Insights and Performance platform scaled across the globe.
• Work on bespoke solutions for key clients with the Dentsu Marketing Cloud ecosystem

Helpful Links:

More About the DMC Global Council

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Case Studies

Product Blogs

Press Releases

Helping our users deliver great client value through data and technology is a key component of DMC’s mission to insights and information on audiences available to every employee of the Dentsu Aegis Network to create a data driven approach to the way we plan and operate our marketing endeavours. We’re thrilled to partner with the members of the DMC Global Council to help further that work around the globe.