Based on popular demand, we are launching the feature on planner. This feature will allow you to do two things:

1. Edit the planner input
2. Edit the planner output

Edit the planner input

You can simply click on “Edit Run” in the output section, this feature will duplicate the entire input process for you as a template. Make any change in input you may wish you and you are good to go. Both these plans will be saved as a different output and will be available on the “View Plans” section of DMC planner [Reference image below].

Edit in planner output

Data driven planning is the way to go about it, we have seen an average 15% better performance in the performance for a plan created and activated through DMC Planner. However, most plans are vetted by the client before it can be taken live. We still received a lot of requests where planners asked to make the output editable so that certain interests that don’t directly co-relate to the campaign can be removed or the graph in a reach and frequency curve can be adjusted. We this new feature, you can now edit a plans output and approve before you go live.

Here is the link for a quick walkthrough for the Edit in Planner Output for you to navigate through the process.

For any further queries, feel free to reach out to us.