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The Dentsu Aegis Network Data Science’s team of South Asia (the team that brings you the Dentsu Marketing Cloud – a more enhanced ecosystem that includes DAN Data Labs) expanded the availability of the DMC Campaign Manager, a tool that lets teams manage all of their ad accounts, optimizations, insights and permissions in one place – https://dentsumarketing.cloud
Our vision and tool strategy to date has been to build simple, basic native tools that give teams unique insight into performance and audiences of their brands and competition whilst being a layer of intelligence over traditional platforms of Facebook, Google, Twitter and so on – always helping you to extract more value from these systems for the benefit of agency teams and their clients. We thank those who attended the APAC and EMEA sessions of the launch and introduction to the Dentsu Marketing Cloud Campaign Manager. We were simply overwhelmed by your responses and lovely feedback that cements our vision of building products and solutions for agencies and by agency folks through active feedback.
If you attended any of these sessions and did not record your response, please fill in this survey
Key Takeaways:
- DMC Campaign Manager provides you insights on your campaigns without necessarily requiring you to burn a lot of advertising dollars
- DMC Campaign Manager is an enhanced version of the solutions of DAN Data Labs.
- DMC Campaign Manager takes care of your 3 main marketing levers Budget, Targeting and Creative.
- Use Optimization Opportunities to provide you with performance insights even before running the marketing levers. Highlighted opportunities are those that provide an estimated improvement of greater than 10% with the suggested change.
- Let DMC Campaign Manager work for you. The platform runs complex algorithms to provide you simple insights to optimize your campaigns and provide you greater insights. Set up alerts, use features of collaboration, optimize for any ad objective in the objective selection drop downs and boost your campaign results.
Helpful Links:
Setting up on DMC:
How do I enhance security when I’m getting started?
Who do I reach out to for access?
Know More About the DMC Campaign Manager:
What is the DMC Campaign Manager and how do I use it?
What are optimization opportunities?
Additional Links:
Click the link to watch the On-Demand webinar recording
Watch Now
Abhinay Bhasin
Director, Data Science
Dentsu Aegis Network